Effectively promoting your sponsors

Sponsors are important to all clubs and affiliates. Keeping your sponsors happy throughout the season is a vital way to strengthen your relationship and ensure the partnership continues in years to come. By promoting your sponsors on your website, you are providing your sponsor with fantastic exposure to your community.  

Here’s some easy steps you can take to promote your sponsors logo or advert on your webpage.    

1. ADD INFORMATION ABOUT YOUR SPONSOR ON YOUR WEBSITE    

On your website you will be able to create a sponsor information page. The page can list as many sponsors as you like, and provides plenty of real estate for a sponsor logo and a link to their website.    

(http://www.foxsportspulse.com/assoc_page.cgi?c=0-458-0-0-0&sID=81364 Maitland Touch Association example)    

 2. SPONSOR WIDGETS    

The major sponsor widget is an excellent way to give your sponsors prime exposure on your website.  Have more than one major sponsor?  

The widget can also be set to scroll through multiple sponsors.  

The widget sits on the the right hand side on every page of your website, so your members see your sponsors logo on their entire visit to your site.  

3. SOCIAL MEDIA    

Engaging your members through social media is now more important than ever.  By integrating your social media channels on your website, it is easy to make sure your members are aware of your Facebook and Twitter pages.  Below is an example of a Facebook widget that you can display on your website.  

The widget attracts members to the activity on your Facebook page, which can be another platform to display messages or offers from your sponsors.